Wednesday, March 27, 2013

Increase Sales Via Kindle Free Promotion

In January, I decided to try Kindle's Free Promotion after reading a post from Tristan King. http://www.seanogle.com/entrepreneurship/increase-amazon-kindle-book-sales.  Below is my experience.

The first day that I made my book free for 24 hours, I didn't advertise it on any sites.  Actually, I didn't know of any sites that advertised Kindle free books.  Turns out there are lots of sites but I will get to that later.

Prior to the promotion I was only selling a few books per week, mostly on the week days.  So I decided to do the promotion on a Sunday.  Low and behold, I had over 300 downloads that day.  Tristan was right.  My downloads increased over 600% in one day.  Unfortunately, I didn't see an increase in sales after the promotion.  Sales were still a few per week.

Next I saw a post on Marketing Easy Street. http://marketingeasystreet.com/how-to-launch-book.php.  I decided to try the free promotion again and I listed my promotion on the sites listed in the article.  Bingo!

The first hour of the promotion I had passed the number of downloads that I got in one day before.  By the afternoon, my downloads were in the thousands and by evening, my book had reached No. 1 in Free Teen Science Fiction and No. 2 in Free Teen Paranormal.  WooHoo!

In addition, after the free promotion was over my paid sales increased.

I am no longer in Kindle Select because I want my book to be available in all formats.  However, I do agree that it is a great way to launch a book.

I would love to hear your experiences in the comments.




3 comments:

  1. glad to hear you are getting your book out there!

    ReplyDelete
  2. What's the latest on book 2?

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  3. Book Two will be out in June! Watch for the promotion to come out soon.

    ReplyDelete

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